Sunday 5 July 2009

Tips on doing Mystery Shopping Assignments

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As a general rule write objectively as much as possible i.e. make your comments in the general sense as opposed to giving comments relative to your personal preference.

Following are things that needed to be taken into account when writing a good review.

1. Comment on the appearance and cleanliness of the exterior and interior of the restaurant. (Though do not give negative comments for things that are beyond their control).

Make note of the posters being displayed and the messages conveyed by them. Comments whether they are eye-catching and up to date.

2. Make note of queuing time and the manner by which you were greeted by the member of staff serving you. Try to remember the exact greetings said. Make note also whether the member of staff asked for apology in case there was delay in serving you.

3. Comment on the presentability of the members of staff e.g. were they neat and dressed properly, were they wearing name badges? Observed whether their manner of greetings was perfunctorily or genuinely delivered. Were they smiling?

4. Take note of the length of time taken when serving your order. Good customer service should also include satisfaction check back. This should be included in a review.

5. Most importantly, comment on the quality of the food. Were they served in an appropriate temperature, did they taste good? Were they as described in the menu?

6. The cleanliness of cutlery and utensils must also be observed. Were they clean and presentable?

7. Visit the rest room. Observed the smell and its cleanliness. Appliances should be in good working condition, supply of soap and tissues should be adequate.

8. Observed whether music was being played and whether it was appropriate relative to the time of day. Make note also of the general temperature inside the restaurant.

9. In paying for your order, note the friendliness of cashier, i.e. did he thanked you for your payment, did he confirmed the exact amount (if paying cash), was his greetings genuine.

10. If you are commissioned to do the review by a mystery shopping company, make it sure to keep the receipt and note the shops adjacent to the restaurant as proof that you visited it plus the level of trade during your visit, give an approximate number of customers present.

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1 comment:

  1. Hi,

    Nice post! I joined mystery shopper uk and had lot of fun and learnt many things about mystery shopping.

    ReplyDelete